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Research papers

The psychology of fragrance selection

A generally accepted method to define target groups among consumers of cosmetics and fragrances is a socio-demographic analysis. However, demographics such as age, income or education will hardly reveal a person's aesthetical preferences. This paper...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hans-Otto Schmidt
June 15, 1989
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Citation

Schmidt, H. (1989a, June 15). The psychology of fragrance selection. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-psychology-of-fragrance-selection


Research papers

Measurement of consumer perception and evaluation of odours as an aid to perfume selection

The physiological and psychological processes involved in odour perception are still not properly understood. It is not surprising therefore that researchers can experience difficulties when conducting consumer research for perfume development...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hugh Bain
June 15, 1989
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Citation

Bain, H. (1989a, June 15). Measurement of consumer perception and evaluation of odours as an aid to perfume selection. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/measurement-of-consumer-perception-and-evaluation-of-odours-as-an-aid-to-perfume-selection


Research papers

The effects of simulated price change on consumers in a retail environment (German)

The following paper deals with the psychological price research and shows a strategy to increase the effectiveness of price creation under consideration of psychological rules. By varying the price of a certain trial product the effects on behavior...

Catalogue: ESOMAR Congress 1988
Author: Siegfried Högl
Company: GfK
September 1, 1988
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Citation

Högl, S. (1988a, September 01). The effects of simulated price change on consumers in a retail environment (German). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-effects-of-simulated-price-change-on-consumers-in-a-retail-environment-german-


Research papers

The effects of simulated price change on consumers in a retail environment

The following paper deals with the psychological price research and shows a strategy to increase the effectiveness of price creation under consideration of psychological rules. By varying the price of a certain trial product the effects on behavior...

Catalogue: ESOMAR Congress 1988
Author: Siegfried Högl
Company: GfK
September 1, 1988
×

Citation

Högl, S. (1988a, September 01). The effects of simulated price change on consumers in a retail environment. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-effects-of-simulated-price-change-on-consumers-in-a-retail-environment


Research papers

How to make the most of your brand

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Richard Lancestre
December 1, 1987
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Citation

Lancestre, R. (1987a, December 01). How to make the most of your brand . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-


Research papers

A new way of predicting design acceptance (German)

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987
Author: Wulf Schlund
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1987
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Citation

Schlund, W. (1987a, September 01). A new way of predicting design acceptance (German). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/a-new-way-of-predicting-design-acceptance-german-


Research papers

Thresholds in brand awareness

Despite the status of brand awareness as a major advertising objective, there is actually little recent literature on the behavior of brand awareness and its dynamics. The statistical analysis of a large set of data allowed us to identify some...

Catalogue: ESOMAR Congress 1987
Authors: Gilles Laurent, Jean-Nöel Kapferer
Company: IFOP
September 1, 1987
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Citation

Laurent and Kapferer (1987a, September 01). Thresholds in brand awareness. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/thresholds-in-brand-awareness


Research papers

Chaste seductresses

This paper investigates the way that women respond to female images in advertising for fashion and beauty products. It sets out to analyse the kinds of portrayal of women which were most liked and therefore, by implication, which are probably the...

Catalogue: ESOMAR Congress 1987
Author: Heather Mulholland
September 1, 1987
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Citation

Mulholland, H. (1987a, September 01). Chaste seductresses . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/chaste-seductresses-


Research papers

A new way of predicting design acceptance

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987
Author: Wulf Schlund
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1987
×

Citation

Schlund, W. (1987a, September 01). A new way of predicting design acceptance. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/a-new-way-of-predicting-design-acceptance